Development of packaging and corporate identity for an online pet store in Warsaw, Poland.


Development of packaging, corporate identity. Website development.



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The main idea of naming and branding for this online store was to create a corporate character - the dog Woomy. Further construction of advertising communications will be carried out on behalf of the corporate hero.

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The packaging design and corporate identity elements are based on a combination of red and white to emphasize the Polish origin of the project (in the colors of the Polish flag).

Also in the corporate style for Woomy, they used a pattern of dog footprints, as a continuation of the theme about the hero dog.